Why is SEO important to your business?
Search Engine Optimisation or SEO as it is also known has changed the way in which many companies conduct their marketing. With content being a key part of all companies' promotions, SEO ties in closely. However, how many take notice of local SEO? In our latest article, Rainmaker SOS takes a look at why local SEO is important to your business.
What Is SEO?
SEO is the process of optimising content with specific elements to help increase your chance of being found by those searching for related key terms. SEO is an organic marketing method and relies on the writer to have an understanding of the Google search algorithm. To optimise content is not difficult, however, understanding the process is key. Many businesses have seen its benefits, and have seen their business taken to the next level.
What Is Local SEO?
Local SEO includes all of the elements as explained above, however with more of a focus on those within close proximity to where your business is located. Many overlook the benefits of local SEO, and with some research and time, it is easy to promote your business organically to those within the close location.
What Benefits Does Local SEO Have?
Now we have a better understanding of what Local SEO is, now we can look at what are the benefits. Unlike a more national approach, building your business locally can really help to establish your roots. Therefore some of the further benefits of local SEO include the following:-
Cost-Effective Marketing
As marketing efforts go, SEO is one of the most cost-effective of all. The only cost you have is time to actually optimise content as well as learn more about the key criteria you need to hit. Content will forever be king and helping you to promote your business by optimisation is always going to assist your business.
Helps Local Customers Find You
As we will allude to later on in this article, building reputation is really beneficial for your business. Doing this locally is even more beneficial than most actually realise. Local customers see loyalty and ease of purchase as key contributors to why they purchase. Therefore helping local customers find you can be the key to accessing a new portion of revenue.
Reach Ready To Buy Customers
Around 80% of those within close proximity to a business are ready to buy. This is very highly linked to local SEO and always being in front of your customer. By promoting your products, services and even location, local customers will naturally gravitate towards them due to ease.
More Qualified Search Traffic
Qualified search traffic is something that all companies crave when it comes to using SEO. By having qualified traffic, you then increase your chances of conversion due to who is visiting your website or even your blogs/articles. As we have alluded to, those that live local or within close proximity to your business statistically are more likely to purchase from you.
Establish Local Reputation
Possibly one of the most important benefits to local SEO is that it helps to establish yourself locally. More and more people are happy to shop local, therefore the need to promote yourself has never been more important. By building your reputation and being in front of your customers you should definitely see over time an increased amount of revenue in your pipeline.
The Final Verdict
SEO looks to continue to be one of the most used and best ways of promoting your business in an organic sense. The focus on SEO has led many to ask why local SEO is important to your business. As you may have read, promoting those local to you is a great way to build a reputation as well as generate extra revenue for your business.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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Using LinkedIn To drive traffic to your website
LinkedIn is a great social media tool when it comes to building and developing your business, brand and reputation. Also, what LinkedIn does provide is a chance to divert traffic away from the platform to your website. Your website is a key component of your business when used correctly. In our latest blog, Rainmaker SOS takes a look at using LinkedIn to drive traffic to your website.
Why Is Website Traffic Important?
A website is a key component of any business due to it being a destination your customers and searchers can navigate to. From here there are a number of things you can do with them. The first thing is data capture. Data capture is great for building a database and also a pipeline due to then being able to market to customers directly. Overall by being able to gain more website traffic, you stand more of a chance of collecting data, generating leads and also building a revenue pipeline for the stability of the business.
How Can You Use LinkedIn To Leverage Your Traffic?
Now focusing more on LinkedIn as a way of generating website traffic. Most LinkedIn pages will have a network of people who are interested in a company's products and services, content or even just to find out more information. Whatever it may be, LinkedIn networks can be the way to gain more traffic. This is done in a variety of ways including the following:-
Create An Amazing Profile
We have referenced in blogs previously about the need to have a super profile. First impressions count on LinkedIn, so to drive traffic numbers you need to have something that stands out. Having a profile which is accurate, includes a link to your website and even references your business page are all great ways in which to do this.
Increase Connections
If you want to increase your website traffic, then it is a game of numbers. The more connections you have, the more potential people who can visit your website. However, just having thousands of connections is not enough. You need to give these people a reason to head over to your page. This will usually be done by promoting content and posting regularly to gain the attention of your audience.
Join Targeted Groups
The same way increasing connections works, you can also join more targeted groups. These groups will be full of people that may have a specific interest in your business as a whole. This is a great location to promote your content, get your brand known and also post regular updates with links to your website.
Include Links To Your Website
One of the easiest and best ways to take traffic from your LinkedIn is to provide your connections with links to various parts of your website. This will usually come in the form of blog posts. When including a link to a blog, using a small caption is also a great way to highlight what it is the blog refers to.
The Final Verdict
Using LinkedIn to drive traffic to your website is key to really generating the number of clicks and hits you need to see the benefit in your webpages. By moving the traffic across they get to know your business, understand your products and services as well as read all your content.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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