LinkedIn is a great social media tool when it comes to building and developing your business, brand and reputation. Also, what LinkedIn does provide is a chance to divert traffic away from the platform to your website. Your website is a key component of your business when used correctly. In our latest blog, Rainmaker SOS takes a look at using LinkedIn to drive traffic to your website.
Why Is Website Traffic Important?
A website is a key component of any business due to it being a destination your customers and searchers can navigate to. From here there are a number of things you can do with them. The first thing is data capture. Data capture is great for building a database and also a pipeline due to then being able to market to customers directly. Overall by being able to gain more website traffic, you stand more of a chance of collecting data, generating leads and also building a revenue pipeline for the stability of the business.
How Can You Use LinkedIn To Leverage Your Traffic?
Now focusing more on LinkedIn as a way of generating website traffic. Most LinkedIn pages will have a network of people who are interested in a company’s products and services, content or even just to find out more information. Whatever it may be, LinkedIn networks can be the way to gain more traffic. This is done in a variety of ways including the following:-
Create An Amazing Profile
We have referenced in blogs previously about the need to have a super profile. First impressions count on LinkedIn, so to drive traffic numbers you need to have something that stands out. Having a profile which is accurate, includes a link to your website and even references your business page are all great ways in which to do this.
Increase Connections
If you want to increase your website traffic, then it is a game of numbers. The more connections you have, the more potential people who can visit your website. However, just having thousands of connections is not enough. You need to give these people a reason to head over to your page. This will usually be done by promoting content and posting regularly to gain the attention of your audience.
Join Targeted Groups
The same way increasing connections works, you can also join more targeted groups. These groups will be full of people that may have a specific interest in your business as a whole. This is a great location to promote your content, get your brand known and also post regular updates with links to your website.
Include Links To Your Website
One of the easiest and best ways to take traffic from your LinkedIn is to provide your connections with links to various parts of your website. This will usually come in the form of blog posts. When including a link to a blog, using a small caption is also a great way to highlight what it is the blog refers to.
The Final Verdict
Using LinkedIn to drive traffic to your website is key to really generating the number of clicks and hits you need to see the benefit in your webpages. By moving the traffic across they get to know your business, understand your products and services as well as read all your content.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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