Revenue, stable business and growing for the future are all key considerations when it comes to business. Now, to do this you need to focus on your Lead Generation. The best way in which to do this is to build a plan for your business. In our latest article, Rainmaker SOS have put together a mini-guide on how to build a Lead Generation plan.
Why Is Lead Generation Important?
Lead Generation is important for the plain reason that it is directly linked to your businesses revenue. By generating leads, you are increasing your chances of gaining new customers be that now or in the future. The key to any business is ensuring that you have a stable income, so also through this process of Lead Generation, you can create a steady revenue stream when done correctly.
Key Consideration Points
Before you start to build a Lead Generation plan you need to look at the key consideration points. These points will help to shape your plan, and without them, you may find it hard to gain the traction that you require. The key consideration points are as follows:-
Understand Your Target Market
To be a successful business whatever it may be, you need to understand your target market. Your target market is made up of many personas, and those that have different buying psychologies. Knowing who is your ideal customer, how to approach them and how to engage them is key to being able to push them down the sales funnel as we will discover in the next point.
Sales Funnel
A sales funnel is a key point of any plan as it allows you to track your potential customers or clients as they pass through the various stages of buying. With it taking many touchpoints to make someone a paying customer, it is important to track their progress, and also understand where you can support to push the process along. A sales funnel is also great for those within the sales teams when it comes to revisiting potential customers multiple times.
The Use Of Marketing Channels
Marketing channels form a large part of any Lead Generation plan as they are an outlet to promote your business. The first part about Lead Generation is how you can attract and engage those individuals who are your ideal or target customers. The likes of Facebook, LinkedIn, Instagram and even YouTube are hotbeds for clients.
At Rainmaker SOS we have a keen focus on LinkedIn. Operating in specific markets, especially B2B LinkedIn can really help to take you to the next level. This is done through connecting, networking and promoting your business, products and services.
Create Goals & Targets
Once you have figured out the points beforehand, now you can start to put down goals and targets that you are looking to achieve. These give benchmarks to allow you to work towards, as well as measurables when it comes to tracking progress. As with all goals make them realistic as to ensure that you are not disappointed, or working to unrealistic expectations.
The Final Verdict
There we have it, our mini-guide on how to build a Lead Generation plan. By building a plan you can translate this across the business, make sure everyone is aligned and that you are all working towards the same goal. For those that have designed a plan, they will reap the benefits in months to come due to their focus.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
Sign up to our newsletter. – Click here
👉🏻 Follow us on LinkedIn
📞+44 20 3011 3247
