Search Engine Optimisation or SEO as it is also known has changed the way in which many companies conduct their marketing. With content being a key part of all companies’ promotions, SEO ties in closely. However, how many take notice of local SEO? In our latest article, Rainmaker SOS takes a look at why local SEO is important to your business.
What Is SEO?
SEO is the process of optimising content with specific elements to help increase your chance of being found by those searching for related key terms. SEO is an organic marketing method and relies on the writer to have an understanding of the Google search algorithm. To optimise content is not difficult, however, understanding the process is key. Many businesses have seen its benefits, and have seen their business taken to the next level.
What Is Local SEO?
Local SEO includes all of the elements as explained above, however with more of a focus on those within close proximity to where your business is located. Many overlook the benefits of local SEO, and with some research and time, it is easy to promote your business organically to those within the close location.
What Benefits Does Local SEO Have?
Now we have a better understanding of what Local SEO is, now we can look at what are the benefits. Unlike a more national approach, building your business locally can really help to establish your roots. Therefore some of the further benefits of local SEO include the following:-
Cost-Effective Marketing
As marketing efforts go, SEO is one of the most cost-effective of all. The only cost you have is time to actually optimise content as well as learn more about the key criteria you need to hit. Content will forever be king and helping you to promote your business by optimisation is always going to assist your business.
Helps Local Customers Find You
As we will allude to later on in this article, building reputation is really beneficial for your business. Doing this locally is even more beneficial than most actually realise. Local customers see loyalty and ease of purchase as key contributors to why they purchase. Therefore helping local customers find you can be the key to accessing a new portion of revenue.
Reach Ready To Buy Customers
Around 80% of those within close proximity to a business are ready to buy. This is very highly linked to local SEO and always being in front of your customer. By promoting your products, services and even location, local customers will naturally gravitate towards them due to ease.
More Qualified Search Traffic
Qualified search traffic is something that all companies crave when it comes to using SEO. By having qualified traffic, you then increase your chances of conversion due to who is visiting your website or even your blogs/articles. As we have alluded to, those that live local or within close proximity to your business statistically are more likely to purchase from you.
Establish Local Reputation
Possibly one of the most important benefits to local SEO is that it helps to establish yourself locally. More and more people are happy to shop local, therefore the need to promote yourself has never been more important. By building your reputation and being in front of your customers you should definitely see over time an increased amount of revenue in your pipeline.
The Final Verdict
SEO looks to continue to be one of the most used and best ways of promoting your business in an organic sense. The focus on SEO has led many to ask why local SEO is important to your business. As you may have read, promoting those local to you is a great way to build a reputation as well as generate extra revenue for your business.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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