How to Build a Lead Generation Strategy
Lead Generation is a key component to every business as it presents an opportunity to increase revenue. Conducting Lead Generation takes planning and the use of a strategy to help you along the way. In our latest article, Rainmaker SOS takes a look at how to build a Lead Generation strategy.
What Is Lead Generation
Lead Generation is the process of finding potential customers who would use your services or products. Those potential customers present ways to increase and stabilise revenue. The process of Lead Generation is simple, however can become complex when you need to build a plan for your business as a whole.
Why Do I Need A Strategy
A strategy is key for all and any business no matter what sector. It helps them to evaluate the processes, journey and also milestones they are looking to hit when completing a particular task. Understanding how you are going to conduct Lead Generation is just as important as actually doing it. Your strategy will include what channels you are going to use, who you are going to approach as well as the goals in which you have.
How To Build A Strategy
Building a strategy no matter where you are at in your business is key to ensuring that you know the direction that you are going in. This will also make things easier when looking back at key milestones to see what you have or sometimes have not achieved. Some of the key considerations when it comes to building a strategy include:-
Who Are Your Customers?
One of the biggest things where most will fall down is not answering the question of who are your customers. Without knowing the answer to this you are going to fall at the first hurdle. The customers that you are actively going to pursue will also dictate what methods and channels you use. Understand who your target audience is, how they buy and what they buy are massive considerations to take into account.
What Channels Are You Going To Use?
Lead Generation and marketing both go hand in hand. With so many people involved in the technical era of social media and SEO, it is key to understand what you are going to use. This will also be determined by the customer base that you are looking to conduct Lead Generation on. For example, if you work in an industry where most use Facebook and get good traction then this would be a good place to start, equally, some may respond better to video marketing so include this. The channels you use and how you use them are key to success.
What's Your Process?
Now you have a better understanding of who your customers are and also what channels you are going to use, now you need to look at your process. Your process is effectively the journey you are going to go on in order to conduct your Lead Generation as well as who is going to be involved. Most Lead Generation plans will include both sales and marketing, but at what stages. This will help you to plan how you are going to put your strategy into real life.
How Are You Going To Track It?
One of the final parts of any strategy is to look at the analytics and tracking. This will be key to understanding success and also development areas at key milestones during your Lead Generation plan. There are two ways in which you can track it, one would be to load up a spreadsheet and use this as a way to track leads and also revenue. However, what is becoming more popular is the use of a CRM. A CRM is designed to house data, keep track of revenue and leads as well as link a business together.
The Final Verdict
Strategies are a great way to ensure that you have a plan when it comes to building out your Lead Generation plan. How to Build a Lead Generation strategy is a fairly simple process when considered, and time is put in by all those involved.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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10 Steps to LinkedIn Success
Social Media is definitely something that cannot be ignored in today’s world. Even more so in business. The need to promote your business, its brand and connect with key decision-makers is always a talking point amongst business owners. LinkedIn allows you to do this and more with its unique target audience of business professionals. In our latest article, Rainmaker SOS takes a look at 10 steps to LinkedIn success.
Why Use LinkedIn Anyway?
For those that are already using social media, they may ask why LinkedIn would be the platform they would want to use. If you operate in a B2B market or even B2C in some cases Lead Generation and building your network are key to success. LinkedIn allows you to do this and more, especially when it is used in the way it was meant to. Understanding all of the features of the platform will only help to further enforce why it is very much needed.
The 10 Steps
To see success on a platform like LinkedIn you need to look at the steps in which you need to take. Understanding all of the areas in which need to be looked at will only aid you in building your brand and also the overall business. The 10 steps include in the following:-
Optimise Your Profile
Your profile is effectively your shop window, so making sure that it represents your business is key. Optimising your profile with keywords will also help searchers to be able to find you when using the sophisticated search function in which LinkedIn has. Tips include making sure your location is on your profile summary as well as the services in which you offer.
Build Your Network
Your network is ultimately who you will be marketing to in the first instance. Therefore making sure that you build your network is key. Your network ideally needs to be made up of people who would be potential customers or even those that you would like to take inspiration from. Whatever it may be, ensure that you focus on building your network.
Engage With The Use Of Content
Once you have built your network you need to engage them with the use of content. This content can be about your products, services or key issues within your industry. Whatever it is, make sure it is tailored to your target audience.
Always Add Value
As pointed out above engaging your network with content is key, this content needs to be tailored as well as always adding value. Add to people's knowledge about your business, or about the industry as a whole. If you can do this then you will most definitely get people to come back to you.
Join Groups
Joining groups is something that many do not utilise. However, this is a great way to be in front of those that you may be wanting to market to or become potential customers. The groups are therefore integral and provide a chance to promote your business to your target audience.
Post Regularly
Consistency is key when it comes to using LinkedIn. By posting regularly you become a constant feature on people's feeds, and they get to know who you are and who your business is. Create a brand through value-added content and ensure you are always at the forefront of your client’s mind.
Build A Strategy
A strategy is a great way in which to understand the long term goals of your marketing, as well as give key focus points for all those that are involved. The strategy that you implement will also be good for the overall business as it will demonstrate what platforms you are using, what content you will promote and also who your target audience is.
Think Outside The Box
Thinking outside the box sometimes does not come naturally to many. However, being creative and trying something new can be a game-changer for many within their current industry. Think of new ways to use LinkedIn to promote content, engage people in conversation or think of new ways in which to attract your audience to you.
Use Hashtags
Hashtags are now a must for all pieces of content. This helps you to appear in front of those that may use this as a way to keep up to date with those that are in the industry. The use of a hashtag is now common and will help to reach people who may be outside of your personal connections.
The Final Verdict
Understanding the steps to success for any social platform is key, and the 10 steps to LinkedIn success shows you exactly what you need to do. LinkedIn has really changed the business landscape and how companies are able to market and sell their products.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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