No matter what sector you operate in you are going to need Lead Generation. To generate leads means that you are creating potential revenue opportunities which can help to grow and stabilise your business in the longer term. To aid with this, you also need to have a strategy. In our latest article Rainmaker SOS takes a look at B2B Lead Generation – Building A Strategy.
Why Do I Need A Strategy?
A business without a strategy is going to find it tough to operate. A strategy helps to assess avenues that you are going to utilise, goals you are looking to achieve and even any costs that are associated. The strategy will then allow the business to ensure it is going in the right direction. When it comes to B2B Lead Generation it is key to know who you are targeting and how you are going to do it. This will give you the structure to keep progressing forward.
What Strategies Can I Use?
Strategies as we have discussed above are key to ensuring you know what avenues you are going to explore as well as the methods behind it. Below we have put a few quick and easy things you can include in your strategy which could be all the difference when it comes to creating more leads.
Create High Quality (Evergreen Pieces of Content)
The best way to generate leads is through the use of content. This is mainly due to the fact it will attract more people, and if you use targeted content then there is a higher chance of having a more qualified viewing. Now, this may sound easy, however, do not be fooled and ensure that you are not just using someone else’s content as your own. This is where you need to use evergreen content.
Evergreen content is a great way to engage readers and be completely authentic at the same time. Instead of copying others’ content, you take a topic and write something which is new, interesting and engaging. Maybe even try to use topics many are not keen on speaking about getting ahead of the curve with something very new to be that trendsetter.
Offer Content In Exchange For Information
Information and data are keys to ensuring that you can utilise other areas of marketing such as email marketing. Marketing has a close link to lead generation due to the fact that you need to market to your audience so they know who you are, and also establish your brand. From here you can then use the brand to speak with customers.
However, when using content to attract these people use this a chance to capture some more information. This can be done by putting out a limited piece of content but then saying for more or to be included in our next part of the series sign up here. Once you have this email address, or whatever information it may be you have a great chance to re engage them later on down the line.
Make It More Personal
Speaking directly to your audience is one of the best ways to generate leads. No one likes generic messages or those that don’t even reference peoples names. Make it authentic and make it personal so that you leave a good first impression. When using content to do this, put yourself in the shoes of the audience and imagine what they would like to read.
Use CTA’s and Optimised Landing Pages
CTA’s or calls to action as they are also known is a great way to get readers of your content to do something that will benefit you. The most common is a sign up now if it is an email address you are wanting or a contact us button at the end of an article. These are great ways to direct your readers and capture them whilst they are on your page.
The other thing to consider, and is a great place to use CTA’s is a dedicated landing page. Landing pages are a great way to have designated areas for readers of specific content, or tailored links for your network. Being very easy to track, and easy to optimise they can be a real asset when generating leads for your business.
Use Analytics For More Informed Decisions
The truth definitely lies within the analytics be that for social media, website visits or even content reading amounts. By using this data you can make sure that you tailor your landing pages, content or even social posts so that you can generate and bring in as much traffic as possible. The more people who visit, the better chance you have of converting them.
The Final Verdict
Lead Generation as we have said is most definitely a key part of any business, therefore having a plan is key. B2B Lead Generation -Building A Strategy is a great way to begin and can give you some quick and easy ways to really kickstart your business in 2023. Never underestimate the power of a plan and strategy.
So, to conclude without having a biased opinion, yes, we think that lead generation companies are worth it. If you choose the right one and use it alongside other organic methods or even marketing. Using a lead generation company as part of your plan is most definitely the best way to go.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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