The conversation around automation is hotly contested, but it seems if you are reading various forums and social network feeds more and more people are buying into the concept. Change is not easy for everyone, no matter how big or small it may be.
Rainmaker SOS are advocates of automation and use this within our business to create slick processes to ensure our marketing is on point, and that we are able to track and generate leads. With this in mind, we have put together our thoughts and guidance on automation and what it may mean for your business.
Why Is Automation A Key Talking Point?
The idea of automation has been a taboo subject in our opinion for a number of years. However, as more and more companies adopt this way of working, it has started to become a little more accepted.
People view automation as a negative, and especially in lead generation as it is seen as a tool to spam people with unnecessary messages. Far from the truth when done correctly!
What we have seen as widely reported by the likes of HubSpot, is that automation when used in the correct way actually aids a businesses efforts, reduces time spent on menial tasks and can help to improve success rates.
What Areas Of Your Business Can You Automate?
Automation is not limited to a specific section of your business, and with the vast amount of tools now available on the market, it is hard to find an area you cannot automate. Most organisations however will have a similar outlook, and will use technology to automate the following processes:
Lead Generation
Automating a lead generation process is a great way to ensure consistency of a campaign, but also the tracking of any leads that come through to you. Lead generation is a key component to any business, so ensuring a consistent approach will only help to generate more revenue opportunities for your business.
Sales
Following on from Lead Generation, any automation in your sales process will assist to speed up your process, and ensure leads are contacted in a timely manner. Markets and business sectors are becoming more and more competitive so time and obviously a good product will help to increase success rates.
Utilising a CRM system such as HubSpot which tracks leads and puts them into a sales pipeline. This can then be picked up by the sales team and acted upon.
Marketing
Effective marketing is time-consuming, and for a small business without a large marketing function, automation will only aid your efforts. Automating social media via a scheduling tool, or automating a newsletter to go out at a certain day and time ensures that your marketing efforts are occurring, and that you are engaging your audience.
Customer Service
Customer Service is a key part of any business, and poor service could be the difference between a new customer and not. Automating this process allows customers to be responded promptly, and also be directed to where their query or even complaint can be answered.
The Final Verdict
So is automation the future? In our opinion yes it is. As we move to a more technology driven way of working, and with competition in markets becoming ever more apparent, finding ways to create effective and quick processes is a must. Automation in the right areas of your business can do this in abundance when implemented correctly.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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