Technology advancements, competitive markets, changes in buyer behaviour, the list truly does go on and on about why lead generation and even marketing as a whole has changed. Staying in line with the curve is important, and those that do not will notice a big change in the leads they generate as we move into a competitive time.
The emerging trends we identify below can be used in almost all businesses and may add a new dynamic to your marketing and lead generation efforts.
Data-Driven Approach
The rise in the use of data has driven marketers and lead generation professionals to focus on data gathering, cleansing and massaging. The possibilities are endless for those with access to large and most importantly accurate data sets when in line with an apparent reach-out strategy.
If you find yourself behind the curve, then understanding ways in which you can gather valuable data need to be top of your list.
Automation of Platforms/Reach out
Automation has been a key talking point for us here at Rainmaker SOS, and it is the same for many within our field. #Automation has been aiding businesses over the past few years, and with productivity being such a key focus in 2023 it is easy to see why it continues to be a key talking point.
Automating social media, email marketing and even reaching out via LinkedIn could be what you need to meet your goals.
Video
We list video marketing as an emerging trend, however, this shift has been coming for years. The rise of TikTok and Instagram algorithm change shows why video has become a very valuable out for companies.
As far as engaging content goes, video is one of if not the best ways to do this. And for lead generation, engaging your audience is all part of the process.
Interactive Content
Static content is not a thing of the past, and still has a place in marketing and lead generation, however, most channels now include some form of interaction to take place between the business/individual and their audience.
Let’s take LinkedIn for example, the use of polls is a great lead generation tool for two reasons, Firstly they engage the audience and get them to interact with your content. Secondly, you are able to see who has voted, creating a great reach-out opportunity.
Online Events
Covid shifted events online, and even in 2022 post-pandemic, we are still seeing more and more events taking place. Regardless if you think they work or don’t, they are great lead generation and brand-building opportunities.
Networking as a whole is a great lead generation tool as it allows you to expand your network and meet like-minded individuals.
The Final Verdict
Seeing new trends emerging, new technologies coming to market and the adoption of new approaches create a new and exciting time for companies all around the globe. Even within our own business, we have adopted new ways of working which have built upon our previous successes. And for those who can adapt and be flexible with their #lead generation and #marketing efforts, we only foresee further success for them also.
If you would like to find out more about Rainmaker SOS and how we can help you, then click here to find out more.
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